Khaby Lame, the world’s most-followed TikToker, has sold his main operating company, Step Distinctive Limited, for a whopping $900 million to Rich Sparkle Holdings, a Hong Kong-based company. This deal, finalized on January 23, 2026, grants Rich Sparkle Holdings exclusive commercial rights to Khaby’s brand for three years and includes the development of a hyper-realistic AI “Digital Twin” to scale his global advertising presence. With over 360 million followers, Khaby’s influence is undeniable, and this acquisition positions Rich Sparkle Holdings to capitalize on his massive audience, potentially generating over $4 billion in annual sales.
