A$AP Rocky is the newest ambassador for Chanel, marking a major partnership between the hip-hop star and the luxury fashion house. Creative director Matthieu Blazy praised Rocky’s talent, curiosity, and kindness, stating he’s thrilled to work with him again.
Rocky, who’s known for his bold style, expressed admiration for Blazy’s designs, saying they’re “sensitive and strong, grounded in reality but always invite one to wonder”. This collaboration showcases Rocky’s influence in music and fashion, aligning with Chanel’s vision.
A short film directed by Michel Gondry, starring Rocky and Margaret Qualley, was released to celebrate the announcement. This partnership comes as Blazy prepares for his debut Métiers d’Art show in New York.




